No.1 Camembert in France
L´ORIGINAL & L´AROMATIQUEL´ORIGINAL & L´AROMATIQUE
For the relaunch of the two Camembert creations, ifp staged the quality features that are decisive for purchasing from the point of view of German gourmets: No. 1 in France –
made in Normandy – flavour claim.
Shortly after the launch, Président conquered the market and price leadership.