![](https://www.ifp-design.de/wp-content/uploads/2021/04/PRESIDENT_Gallery_Image2.jpg)
![](https://www.ifp-design.de/wp-content/uploads/2021/04/PRESIDENT_Gallery_Image_Frei-Kopie.png)
02
PRÉSIDENT
No.1 Camembert in France
L´ORIGINAL & L´AROMATIQUEL´ORIGINAL & L´AROMATIQUE
![](https://www.ifp-design.de/wp-content/uploads/2021/03/GRAU4.png)
![](https://www.ifp-design.de/wp-content/uploads/2021/04/L´ORIGINAL.png)
![](https://www.ifp-design.de/wp-content/uploads/2021/03/GRAU1.png)
![](https://www.ifp-design.de/wp-content/uploads/2021/04/L´AROMATIQUE.png)
For the relaunch of the two Camembert creations, ifp staged the quality features that are decisive for purchasing from the point of view of German gourmets: No. 1 in France –
made in Normandy – flavour claim.
Shortly after the launch, Président conquered the market and price leadership.
![](https://www.ifp-design.de/wp-content/uploads/2021/03/GRAU1.png)
![](https://www.ifp-design.de/wp-content/uploads/2021/04/BROT1.png)
![](https://www.ifp-design.de/wp-content/uploads/2021/04/Vektor-Smartobjekt-1.png)