with swiss heritage
FRIFRENCH RANGE RELAUNCHFRIFRENCH RANGE RELAUNCH
The frifrench brand is a pioneer in the chilled salad sauces segment in Switzerland and Austria and has best market share figures. To expand its market position, ifp developed a relaunch of the packaging design for the outdated product range. The design tonality was modernized in an evolutionary manner, while respecting the traditional values and heritage of the brand.
As a result, the product range is now more uniform, more clearly structured and easier to identify.